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<br/> <table border="1" cellpadding="1" cellspacing="1" style="width: 500px;"> <tbody> <tr> <td> <a href="http://www.books.com.tw/exep/assp.php/87926/products/0010672576?utm_source=87926&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201610" rel="nofollow ugc noreferrer noopener" target="_blank"><img loading="lazy" alt="" src="http://im2.book.com.tw/image/getImage?i=http://www.books.com.tw/img/001/067/25/0010672576.jpg&v=553626ac&w=348&h=348" /></a></td> <td> 書名：創意電力公司：我如何打造皮克斯動畫<br/>原文名稱：Creativity, INC. Overcoming the unseen forces that stand in the way of true inspiration<br/>語言：繁體中文<br/>ISBN：9789573276043<br/>頁數：296<br/>出版社：遠流<br/>作者：艾德．卡特莫爾,艾美．華萊士<br/>譯者：方祖芳<br/>出版日期：2015/04/29<br/>類別：商業理財</td> </tr> </tbody> </table> <p> </p> <p> <a href="http://www.books.com.tw/exep/assp.php/87926/products/0010672576?utm_source=87926&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201610" rel="nofollow ugc noreferrer noopener" target="_blank">創意電力公司：我如何打造皮克斯動畫</a>購買網址:<a href="http://www.books.com.tw/exep/assp.php/87926/products/0010672576?utm_source=87926&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201610" rel="nofollow ugc noreferrer noopener" target="_blank">http://www.books.com.tw/exep/assp.php/87926/products/0010672576?utm_source=87926&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201610</a></p> <p> </p> <p> <div class="bd"> <div class="content" style="height:auto;" itemprop="description"> 卡特莫爾跟許多成長於1950年代的美國小孩一樣，夢想著長大後成為迪士尼的動畫師。也跟很多人一樣，他知道自己不是那塊料，去念了電腦繪圖。當年的電腦繪圖粗糙笨拙，沒有人預見今天電腦動畫的蓬勃發展與驚人產值。<br /> <br /> 然而，《星際大戰》的成功播下了一顆種子，卡特莫爾進入盧卡斯成立的動畫部門。後來盧卡斯因為打離婚官司而把它賣給賈伯斯。賈伯斯以資金與遠見，加上卡特莫爾的技術與動畫師拉薩特的藝術，成立皮克斯動畫工作室。但是，皮克斯長年虧損，賈伯斯幾乎要把它賣掉，直到《玩具總動員》大獲成功。<br /> <br /> 《超人特攻隊》、《怪獸電力公司》、《海底總動員》、《蟲蟲危機》、《料理鼠王》、《瓦力》、《天外奇蹟》、《汽車總動員》、《勇敢傳說》……。皮克斯在過去的近二十年來，幾乎沒有敗筆，每一部動畫都創造票房佳績，也為電腦動畫設立了技術與藝術的標竿。<br /> <br /> 賈伯斯拖著病軀，為了讓皮克斯根基更穩，促成了迪士尼收購皮克斯。如今，卡特莫爾身兼迪士尼與皮克斯的總裁，皮克斯的核心成員也在迪士尼要職，共同帶領動畫巨人迪士尼走出低潮，超越創辦人華特‧迪士尼所樹立的高峰。<br /> <br /> 一個很精彩的企業故事，是不是？<br /> <br /> 但這不是卡特莫爾寫《創意電力公司》的目的。卡特莫爾不是要吹噓皮克斯有多成功，相反地，他要與讀者分享，身為一個「無中生有」、光靠創意而創造出百億美元產值的企業經營者，成功與失敗之間的差別有多麼細微。<br /> <br /> ‧皮克斯的特別之處，在於我們承認自己一定有問題，而且其中有很多是我們看不到的。 <br /> ‧我想瞭解究竟是什麼因素，導致聰明人做出錯誤的決定，使公司偏離軌道。<br /> ‧我努力在皮克斯創造一種能在公司創辦人賈伯斯、拉薩特和我離開之後，依然能永續存在的文化。你手上拿的這本書，就是我努力的成果。<br /> ‧公司一定會出現阻礙創造力的力量，但是可以採取某些步驟保護創意。其中最重要的是如何面對不確定、不穩定和看不見的問題。<br /> ‧這本書是解釋我們犯了什麼錯、學到什麼教訓，以及如何從中學習。我希望透過探討皮克斯和迪士尼動畫的問題，可以幫助其他企業避開這些陷阱。<br /> </div><div class="type02_gradient" style="display:none;"></div> </div></div><div class="mod_b type02_m057 clearfix"> </p> <br/> <br/> 相關關鍵詞:買書比價, 網路賣書網站, 買書 便宜,博客來網路書店,博客來網路書局,博客來e-coupon 2012,博客來書店,1i6博客來網路書店,博客來網路書店歡迎您,博客來書局,博客來售票網,博客來折價券2012,books 博客來網路書店 <br/> <h3>瀏覽此商品的人，也瀏覽</h3> <ul> <li> <em>1.</em> <a "dataLayer.push({'event':'SendEvent', 'eventCategory':'recommended', 'eventAction':'asv', 'eventLabel':'0010673959', 'eventValue':'1', 'eventNonInteraction':0});" href='http://www.books.com.tw/products/0010673959?loc=P_asv_001'><img loading="lazy" class='cover' src='http://im2.book.com.tw/image/getImage?i=http://www.books.com.tw/img/001/067/39/0010673959.jpg&v=5547583e&w=110&h=110' alt='成為賈伯斯：天才巨星的挫敗與孕成'></a> <p><a "dataLayer.push({'event':'SendEvent', 'eventCategory':'recommended', 'eventAction':'asv', 'eventLabel':'0010673959', 'eventValue':'1', 'eventNonInteraction':0});" href="http://www.books.com.tw/products/0010673959?loc=P_asv_001" rel="nofollow ugc noreferrer noopener">成為賈伯斯：天才巨星的挫敗與孕成</a></p> </li><li> 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